Case study — Footwear care
Polished Soles
A premium trainer and shoe restoration service across North West Lancashire — the site's whole job is to make sending your trainers to a stranger feel completely safe.
- Sector
- Footwear restoration
- Coverage
- North West Lancashire
- Format
- One-page, before/after led
- Contact model
- Instagram & text-led
Make the transformation impossible to doubt
Restoration lives or dies on proof. A customer needs to believe their trainers will genuinely come back looking new before they'll post a pair in the mail. So the design puts real before-and-after results front and centre, with a draggable slider that lets a visitor reveal the change themselves rather than just being told about it.
Everything else — the tiered pricing, the add-ons, the membership plan — sits underneath that proof, so a visitor arrives already convinced before they ever reach a price.
Built around how the business actually runs
Polished Soles takes bookings by text and Instagram DM, not a checkout — so the site is designed to hand a visitor off cleanly to those channels at exactly the right moment, with clear tiered services above so there's no confusion about what they're asking for.
Forcing an online booking system onto a business that doesn't use one is how good sites get abandoned. The build follows the way the work already happens.
A few results from the gallery
Want a site with this level of finish?
Whatever your business sells, it can be built to feel exactly this considered.


