Case study — Home improvement

Northwest Garden Rooms

A bespoke garden room design and build studio across Lancashire and the North West — the site needed to sell a feeling as much as a structure.

Sector
Home improvement
Coverage
North West England
Format
Multi-page site
Palette
Warm, light, natural
Northwest Garden Rooms logo Visit the live site ↗
The brief

Sell a way of living, not a shed

A garden room is bought once and lived in for years — for work, for wellness, or simply somewhere quiet to be. The site needed to feel considered rather than commercial, closer to an interiors publication than a builder's brochure.

The direction is deliberately restrained: warm off-whites, generous space around every image, and copy that talks about how a room is actually used — work, wellness, family, entertainment — rather than listing specifications up front.


The build

Structured around materials and use

Rather than one long homepage, the site is split across dedicated pages for the spaces on offer and the craftsmanship behind them — natural materials, considered glazing and interior detail each get room to be shown properly, not summarised in a single paragraph.

It is the exact opposite decision to the one taken for the media walls site, and for the same reason: the structure follows what the business actually needs to say.

Craftsmanship, in detail

Want a site with this level of finish?

Whatever your business sells, it can be built to feel exactly this considered.

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