Loyalty is Built, Not Bought
Because the best businesses aren't built on one-time sales, but on trust, care, and genuine connection.
See Why Loyalty Pays Off
More Than Marketing
I'm Josh — a freelance copywriter and retention marketing specialist for community-first businesses. I help garden centres, farm shops, and lifestyle retailers turn casual customers into loyal regulars through warm, story-driven email campaigns. Think local newspaper column meets loyalty strategy — personal, thoughtful, and quietly powerful.
Services Designed For Your Community
Personal, story-driven emails that make your customers feel seen, valued, and part of something special
Weekly Newsletters
Keep your customers engaged, informed, and part of your story — week after week. Share behind-the-scenes news, what's fresh in-store, and those little updates that give them a reason to visit and feel connected every single week.
Learn MoreSeasonal & Monthly Newsletters
The kind of email that makes people smile when it lands in their inbox. Rich with seasonal wisdom, local stories, and those perfect little details that make customers feel cherished and part of the community.
Learn MoreLoyalty Programme Emails
Make your loyalty members feel valued and remembered. From warm welcome emails to gentle reward reminders, these messages create a habit of returning — because they feel part of something worth coming back to.
Learn MoreCampaigns & Offers
Turn one-off promotions into personal invitations. Timely, relevant, and community-focused — these campaigns feel like they were written just for them, inspiring action without ever feeling pushy.
Learn MoreWhat Clients Say
"Josh's emails feel like they're written just for us — and our customers love them."
— Sarah M., Farm Shop Owner
"Finally, a newsletter that doesn't feel like a sales pitch. Beautiful, personal, and effective."
— Emma T., Garden Centre Manager
"The warmth and authenticity in Josh's writing has transformed how our customers see us."
— Michael R., Lifestyle Retailer
"People don't buy what you do. They buy why you do it."
Why Invest
Most businesses focus on chasing new customers — but your biggest growth may already be walking through the door. Discover how customer loyalty could quietly be your most powerful advantage.
See Why It MattersDiscover the power of tailored words—your first newsletter is on me
See For Yourself!
When businesses share their challenges with me, I dig deep to understand what's really happening. Together, we create thoughtful solutions that deliver genuine results — turning quiet struggles into measurable wins.
View Client Results"Crafted by Josh is the first marketing I've seen that actually builds relationships."
Let's Craft Something Together
I work with a limited number of clients to keep every piece of work personal and tailored.
Book a Free Chat