Why Retention Marketing?
While most businesses chase new customers, the smartest invest in keeping the ones they already have. Here's why retention marketing isn't just good business—it's brilliant business.
"A 5% increase in retention can increase profits by 25% to 95%."
— Bain & Company
Retaining existing customers costs five times less than acquiring new ones, yet delivers exponentially higher returns.
Just a 5% increase in customer retention can boost profits by 25-95%, transforming your bottom line.
Returning customers spend 67% more than new customers and become passionate advocates for your brand.
What Is Retention Marketing?
Retention marketing focuses on keeping your existing customers engaged, loyal, and emotionally connected to your business — turning them from casual buyers into regular visitors who genuinely care about your brand.
Why It Works
It's far easier and more cost-effective to retain a happy customer than to find a new one. Done right, retention emails build trust, share value, and gently guide customers back to your door — whether that's a weekend event or a quiet visit for tea.
Why It's Right for You
You've built more than a business — you've built a community. My approach ensures your emails reflect that warmth, that care, and that personal touch your customers remember. It's how you stay top of mind, all year round.
The Hidden Goldmine in Your Customer Base
Every garden centre, farm shop, and lifestyle retailer sits on an untapped treasure: their existing customer relationships. While competitors frantically chase new faces, you can nurture the loyalty that's already budding.
Your customers chose you once. With the right retention strategy, they'll choose you again and again—and bring their friends along.
Community-Driven Growth That Lasts
UK communities value trust, authenticity, and genuine connection. Retention marketing speaks their language by focusing on relationships over transactions.
When your customers feel valued and understood, they don't just return—they become ambassadors who share your story with pride throughout their community.
The Crafted by Josh Difference
I don't just write emails—I craft community connections. Every campaign is thoughtfully designed to reflect your brand's unique voice while speaking directly to the hearts and minds of your local customers.
Every message is carefully written to resonate with your community, building genuine connections that convert browsers into buyers and buyers into advocates.
Target the right message to the right customer at the right time, using data-driven insights to maximise engagement and revenue potential.
Track open rates, click-through rates, and most importantly, revenue attribution. See exactly how retention marketing transforms your business metrics.
I work as an extension of your team, understanding your brand inside and out to create campaigns that feel authentically yours.
Build a customer base that grows stronger over time, creating predictable revenue streams and reducing dependence on costly acquisition tactics.
Stand out in crowded inboxes with compelling subject lines, engaging content, and clear calls-to-action that drive real business results.
Curious what this could look like for your business?